The S.C. Pannell label was established in 2004 by Stephen Pannell and his wife Fiona, though his journey into winemaking began much earlier. Raised at Moss Wood in Margaret River—one of Australia’s most iconic boutique wineries—Steve was immersed in wine from a young age.
He went on to build an impressive career, working with leading Australian producers including Wirra Wirra, Hardy’s Tintara and BRL Hardy, where he served as Chief Red Winemaker from 1999 to 2003. His experience also extends internationally, with vintages at Domaine des Comtes Lafon in Burgundy, Château Mouton Rothschild in Bordeaux and G.D. Vajra in Barolo.
S.C. Pannell was created to focus on Steve’s passion for McLaren Vale and its ability to produce dry-grown, environmentally sustainable Shiraz and Grenache. His philosophy is simple—“wines that are grown, not made”—resulting in wines that are expressive of place, balanced, and made to be enjoyed with food.
Stephen Pannell is one of the most respected and well-regarded winemakers in Australia, known for crafting wines that are both serious and effortlessly drinkable—aromatic whites and reds that are approachable, vibrant and moreish.
His career has been widely recognised, including International Red Winemaker of the Year (1999), Gourmet Traveller Winemaker of the Year (2015), and being named one of the 50 most influential contributors to the world of wine by Decanter. He has also been described by international critics as “one of the greatest Australian winemakers of his generation.”
